We believe that there is not only elegance to simplicity, but also efficacy and expediency, and that true, end-to-end transparency serves our interest as much as yours. And fees need to be rational, equitable, and understandable.​​ Perhaps most important, though, is our belief in the primacy of the relationship you have with your client and your active engagement in the process. We simply enable an efficient price discovery process - to truly maximize the value of your client's policy - and we never get between you and your client. You and your client decide whether to proceed with a buyer depending on how appealing you find their bid. Importantly, we know that your and your client's time is valuable so, before you undertake any real effort or commit any time to the process, we generate a directionally useful range of likely market values of your client's policy. We use the same software that the most sophisticated institutional buyers use to assess the underlying variables of the policy to ensure that we are sharing with you a reliable range of values to share with your client before moving forward. ​ Lastly, the things that we don't do, such as not procuring life expectancy reports, which typically take brokers several weeks to procure and add no value to the process (institutional buyers simply do not use 3rd party LE reports, relying on their own actuarial and biostatistician teams), are as important a driver of the efficacy and efficiency of our process as those things we actually do, like streamlining communications onto our auction platform and conducting single round, blind, best-and-final auctions.​​